Dr Izzudin Busnaina

Izzudin Busnaina, Ph.D. is an Associate Professor of Marketing at the University of Benghazi, and Head, of the Department of International Cooperation in the Faculty of Economics. Prior to joining the University of Benghazi in 2013, he was a marketing lecturer at Nottingham Business School, the UK from 2011-to 2012, and Tunis Business School from 2014-to 2016. Dr. Busnaina has an international experience in both academia and business work. He has worked in different universities and provided consulting work to several companies in Libya, Tunisia, Jordan, UAE, and the UK. Dr. Busnaina taught marketing courses in Business, Info Technology, and Fashion schools. His research is published in high-ranked journals and conferences such as the Academy of Marketing Conference and International Business Review. His research areas are international marketing and marketing strategies in MENA countries. Recently, Dr. Busnaina focuses on strategic planning in higher education, e-learning, and university branding. He contributed to training courses of the Arab Universities Union on developing the international ranking of Arab universities and worked as a consultant with several international organizations including UNICEF. Dr. Busnaina also contributed to developing several academic programs such as EMBA at the University of Benghazi and Tunis. He is working now as a consultant for developing public universities for the Libyan Higher Education Ministry.